MEET US

AFNAN ATTIA

Co-Founder

Afnan Attia is a co-founder of The Female Finance Project. Afnan graduated from the Schulich School of Business at York University, and started her career in investment banking, with over $10Bn in acquisition advisory experience. As a current CFA Charterholder, Afnan acts as the Director of Strategy and Corporate Developed for Morneau Shepell, an HR-services company based out of Toronto, Canada. 

Afnan has a passion for community work and is involved as a Board Member of Islamic Relief Canada. She is also an entrepreneur and is a part-owner of Snuggles n Bubbles, a new baby spa in Toronto. Outside of work, she loves to travel, plays in a basketball league and is a 100% cat-lover.

DOHA SOLIMAN

Co-Founder

Doha Soliman is one of the co-founders of the Female Finance Project. Soliman has completed an Economics and Political Science degree at the University of Toronto. She then went on to earn the CFA Charter. Soliman serves as the Finance and Operations director at Blueridge OMS and does consulting work for various start-ups and entrepreneurs.Soliman has always been passionate about financial literacy and has written courses on Economic Theory and Asset Classes.   Her greatest area of interest is economic history and fluctuations in the business cycles. 
In her personal time, Soliman currently acts as a director at the Canadian Muslim Vote, a charitable organization which aims to increase political engagement in the Muslim community.  Soliman has recently taken up running and is training for a 10K race. 
Soliman resides in Oakville, Ontario with her husband and their three children.   

RAWAN GHUNEIM

Director of Operations

Rawan graduated with an E-Business Management Degree and carries a Business Systems Analytics designation. She has worked in retail, finance, pharmaceutical and insurance mainly under the IT umbrella. She is currently a manager of project implementation and governance for a commercial insurance organization. She's also an entrepreneur who is currently working on bringing one of her ideas to life. As a single mom to a 5 year old boy, she has a huge responsibility to show her child that women deserve to be respected for their strength, passion, ambition and their hard work to make this world a better place. In her spare time she enjoys giving back to the community, weight lifting, boxing, reading, baking and finding the best food/dessert spots to eat at!⁠

MANAL MEER

Director of Strategic Partnerships

Manal is currently working at Ernst and Young as a Strategy Consultant in technology transformation. She held varying business roles at CPA, OTPP and Baxter. She graduated from University of Toronto and is completing her MBA at McMaster University. ⁠

Manal enjoys giving back through community initiatives. She is also the Board Training Lead for MAX. In her personal time, she likes to read, watch docuseries, play basketball, and try new teas!⁠

LAILA ELKALZA

Head of Marketing

Laila graduated with a Bachelors of Commerce from the Ted Rogers School of Business, with a specialization in marketing & communications. With a particular interest in the non-profit/public sector, Laila then began a career as a Communications Specialist for the Ontario Ministry of Colleges and Universities. She has since relocated to Tampa, Florida where she works in real estate as well as freelance marketing for small businesses. 
Laila’s passion for her work stems from her love of helping clients grow their business through customized marketing strategies and solutions. Her favorite type of client is one who is amazing at their craft and just needs a partner adept at marketing to help share their skillset and expertise with the rest of the world!
In her personal time, Laila loves spending time
with her family, traveling (pre-COVID), and cooking new recipes and cuisines!

NIDAA LAFI

Marketing Director

Nidaa Lafi is a marketing specialist at the Female Finance Project. Nidaa is currently a student at the University of Texas at Dallas, double-majoring in Global Business and International Political Economy. 


Nidaa is also a pre-law student with an interest in politics and social justice. Her prior experience has mainly been in community work and political campaigns, making this her first business opportunity. Outside of school and work, Nidaa loves to spend time with her family, friends, and cats.

AYAH ABDEL RAHMAN

Marketing Director

Meet one of our marketing directors here at FPP, Ayah! She is currently completing her bachelor’s degree at UTD in Global Business & International Political Economy, and hopes to attend law school after graduating. Although she has a great interest in business, her passion is helping others through promoting justice and human rights. She’s been involved in many campaigns previously, community work, and also works part-time. During her personal time, Ayah loves trying new food, meeting new people, working out, and spending time with family and friends.

HANAN KAZEM

Content Director

Hanan Kazem completed her MBA from Penn State University. She currently works for UBS as an Asset Servicing Analyst. Previous to her career at UBS, Hanan spent some time in retail banking management where she was able to help people reach their financial goals and build good habits. She also completed her bachelors in foreign languages with a concentration of Spanish, making her trilingual and acquiring a passion for languages.  

Hanan enjoys traveling, the outdoors, and spending quality time with loved ones. She also enjoys participating in community initiatives and serves as a part of a local Muslim youth group. 

OUR STORY

Fear of the unknown. Limited access. Lack of education. These are only some of the reasons why we as women shy away from the world of finance. 
The Female Finance Project, a not for profit, was established in early 2020, as we saw the impact of COVID-19 on the people’s economic reality. As the founders of the Female Finance Project, we came across friends, family and people in our local communities who were overwhelmed with economic uncertainty and a flood of questions. We realized that this couldn’t just be people in our vicinity who were struggling, and so we decided to establish the Female Finance Project (F.F.P) as a means of elevating and empowering women through financial education and community. 
A project is defined as an “endeavor that is carefully planned and designed to achieve a particular aim”. We decided to name our not for profit “The Female Finance Project” as we believe that with education and careful execution, we can all make small changes in our lives to enhance our financial wellbeing. Whether it is budgeting, saving, investing or managing debt; all of these aspects of personal finance can be improved through discipline and focus, and often times managed like a project. 
F.F.P. is here to offer education, guidance and support on your project to gaining comfort and confidence to take control of your finances.

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